01
Colour Palette
Purple Deep
#7C22C4
Purple Mid
#9333EA
Purple Bright
#B06EF5
Purple Light
#F0ABFC
Dark
#100D1A
Dark 2
#1C1230
Dark 3
#271840
White
#FFFFFF
02
Typography
The Monaco
What's On This Weekend
Live music. Bingo raves. Day parties. Family events. Live sports. The Monaco is the North West's most exciting events venue — and 2026 is our biggest year yet.
What's On · Upcoming Events
Bongo's Bingo
03
Logo Usage
On Dark — Primary
On Dark 2
On Purple
On Light — Inverted
04
Buttons & CTAs
05
Voice & Tone
Bold
We don't whisper. The Monaco is confident, direct and a little bit loud. Own the room.
Energetic
We're talking about nights out, bingo raves and live bands. The copy should feel like the music's already started.
Local
We're Wigan's venue. Speak like a local — warm, unpretentious, straight-talking. No corporate fluff.
Urgent
We sell out. Use that. "Book early", "don't miss out", "limited tickets" — urgency drives action.
Do say
- The North West's most exciting events venue
- Book early — we sell out fast
- Something for everyone, every weekend
- Wigan's go-to venue
- Don't miss out
Don't say
- Please be advised that tickets are available
- We would like to invite you to attend
- A premium hospitality experience
- Utilising our state-of-the-art facilities
- Kindly note that seating is limited
06
Spacing Scale
8px
XS — tight gaps
16px
SM — inline spacing
32px
MD — component gaps
48px
LG — section padding